BOMB POP

 

THE CHALLENGE

SUMMER HAS ENDLESS POSSIBILITIES AND OUR AUDIENCE IS DETERMINED TO MAKE EVERY ONE OF THEM AWESOME. BOMB POP IS A DECLARATION THAT YOU ARE OWNING SUMMER.

THE IDEA

BOMB POP IS THE REFRESHING TREAT THAT PUTS ANY SUMMER OCCASION OVER THE TOP, DELIVERING THE FEELING THAT YOU’VE DROPPED THE MIC ON SUMMER FUN BY FLEXING YOUR FREEDOM AND INDEPENDENCE.

 

SOCIAL

 

ART DIRECTION PLAYED A BIG ROLE IN THE BOMB POP WORK, WE WANTED TO SEPARATE OURSELVES FROM THE REST OF OUR FROZEN COMPETITION BY CREATING A PAPER CRAFT WORLD. THIS PAPERCRAFT LOOK BECOME THE VISUAL BACKBONE OF ALL BOMB POP MATERIALS ACROSS THE DIFFERENT MEDIUMS.