McDonald’s is notorious for always having broken ice cream machines.

Idea:

We worked with McBroken.com to identify McDonald’s locations with broken ice cream machines & pulled up with our custom Frosty trucks, Frosty’s in hand. We then used geolocation data to send $1 Frosty coupons to any customers near broken ice cream machines across the US and Canada, turning disappointed would-be McDonald’s customers into Frosty fans.