Lights. Camera. Wendy.

CHALLENGE

Wendy's became famous with headline-grabbing tweets by acting like a person, not a brand. But tweets can only get you so far...

IDEA

We took our social presence to the next level by giving our social voice an actual voice.

EXECUTION

Using custom face-tracking technology and voice talent, we brought Wendy to life with real-time responses on TikTok for our famous holiday, National Roast Day.