PANAMA TOURISM
THE CHALLENGE
HOW MIGHT WE TELL PEOPLE THAT PANAMA IS MORE THAN JUST ITS CENTRAL ATTRACTION “THE CANAL”? WHEN TRAVELERS LOOK FOR NATURAL BEAUTY AND A VACATION THAT COMBINES BEACH/MOUNTAINS, RELAXATION AND ADVENTURE, THEY BYPASS PANAMA AND GO TO COSTA RICA BECAUSE THEY DON’T REALLY KNOW THAT PANAMA HAS MUCH MORE THAN JUST BEACHES AND MOUNTAINS.
THE IDEA
WHAT TYPE OF TRAVELER ARE YOU, BECAUSE PANAMA IS FOR A LOT OF PEOPLE BUT IT'S NOT FOR TOURISTS.
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PRESS: ADWEEK CREATIVITY MEDIAPOST
FILM
WE SHOT 12 pieces of film ranging from 3:00 - :15 all over the country of PANAMA, i led the shoot with my partner from script to edit, our films helped gain traction in a number of publications
SOCIAL
We extended ouR campaign through social by working with our lettering artist, we wanted to tease up the campaign while we were still editing the film, letting the hand lettering do the heavy lifting we looped simple quick videos to leave the viewer wanting more. Capturing stills while traveling through the country helped us extend our campaign in creative ways other than film.
BEHIND THE SCENES
This is Me, with a gopro hero 5 black, strapped to me at all times while island hoping, volcano climbing, jungle treking, and eating as much fresh ceviche as I could.
