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MAX by MAXWELL HOUSE

MAX ON


 

THE CHALLENGE

It’s hard always being “on.” We have side hustles, social lives, night classes and morning workouts. Not to mention work tomorrow. Sometimes we need a little help staying “on.”

THE IDEA

That’s where MAX comes in. It’s not just the caffeine we crave, but the antioxidants we need to keep us healthy and energetic. Because our passions never turn off. And neither will we. Crack open a MAX and … MAX ON

SENIOR COPYWRITER: TIM CERULLO 

 

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SOCIAL FILM

 

MAX is all about fueling your passion, and staying 'on' - so we extended our campaign in social with quick hitting content highlighting different passions, and show our consumer we are here for whenever they need to #MAXON.

 

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PRINT

 

Translating our look and feel into print was all about still capturing the energy of our passions, while maintaining our new graphic look. 

 

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