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Let Your Gr-r-reat Out

Being great isn’t measured by achievements or awarded with trophies. It’s not even something you can define. It’s more of a state of mind. An attitude of giving it your all - whatever “it” is.

The truth is, you can never be great by keeping it inside. That’s why Kellogg’s Frosted Flakes packs in a bit of great with every delicious bite. It’s also why Tony is encouraging dads and tweens to boldly, proudly and unabashedly go for it. So go on, sing like no one’s listening, dance like no one’s watching, and…

LET YOUR GREAT OUT.

In social we found real dads on Instagram who let their great out and celebrated them in quick videos and stills to share out.  

When silly Insta dad Sholom Ber Solomon invited me on a bike ride, I figured there would be multiple bikes. But this works!  # LetYourGreatOut

When silly Insta dad Sholom Ber Solomon invited me on a bike ride, I figured there would be multiple bikes. But this works! #LetYourGreatOut

CINNAMONGRAPHS

 

With the launch of new Cinnamon Frosted Flakes, we were tasked with launching the product, playing off the popular video style of a cinemagraph, we launched a campaign called "CinnamonGraphs". Creating a series of simple eye catching looping cinemagraphs.