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Whatever Froots Your Loops

THE CHALLENGE

THE DECLINE IN CEREAL CONSUMPTION WITH MILLENIALS IS AT AN ALL TIME HIGH, SO HOW CAN A CLASSIC BREAKFAST CEREAL SPEAK TO THIS CRUCIAL AUDIENCE AND ONCE AGAIN BE A RELEVANT BREAKFAST OPTION?

THE IDEA 

MILLENIALS ARE ALWAYS ON THE GO AND THEY ARE ALWAYS DOING #WHATEVERFROOTSYOURLOOPS. INTRODUCING THIS CAMPAIGN ON SOCIAL, WE CREATED A CONTENT SERIES LED BY TOUCAN SAM TO SHOW MILLENIALS HOW THE FUN BREAKFAST CEREAL CAN FIT INTO THIER EVERYDAY LIFESTYLE. 

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